Bonito emerged to fill the gap for wearable art, inviting consumers to find demi-fine designs that showcase unique taste and expression.
Bonito’s launch in 2018 aligned perfectly with the growing demand for jewelry that not only looked good but also did good in our world, reflecting a broader shift towards conscious consumerism in fashion.
Julia aspired to blend her love for art, fashion, and philanthropy into a unique vision. She envisioned a jewelry brand that stood out in its affordability and distinctiveness, setting it apart from the generic offerings of mainstream jewelry. Her mission extended beyond aesthetics; she aimed to empower people to embrace both style and altruism while actively contributing to meaningful social impact through innovative giving-back.
The inception of Bonito was an unexpected adventure that began on the streets of Bali, where the Julia, brand's founder, was temporarily living and working as a volunteer at The Green School, an institution dedicated to sustainability and alternative education.